My Dubai Escapes

Privacy Policy

We care about your privacy

We are committed to treating your privacy with respect, fairness, transparency and integrity, honouring the trust you place in us

  • We will be transparent with you through our Privacy Policy and during our interactions with you
  • We will only use your personal data to provide you our services, for legitimate business purposes, to fulfil legal obligations, to keep you safe and where you tell us it’s ok
  • We will only send you marketing messages if you tell us to do so
  • We will keep your personal information secure
  • We will respect your rights to control the personal information you share with us

Our Privacy Policy in Brief

This Privacy Policy covers the Emirates Group, its websites, mobile applications and mobile websites (except where you are notified of another privacy policy by the specific Emirates Group entity who collects your personal information).

Personal information we collect and use

We will collect, process and use personal information during our interactions with you. The type of personal information we collect depends on the type of interaction with you. It typically includes,

  • name / title
  • date of birth 
  • contact details (including email address and telephone/mobile number) 
  • booking reference / Passenger Name Record (PNR) number 
  • gender 
  • passport details 
  • country of residence / nationality
  • emergency contact / details of next of kin 
  • payment card details 
  • loyalty scheme number 
  • preferences (meals, language, aircraft, seats, lifestyle interests)
  • meal preferences 
  • marketing preferences

In certain circumstances, we may also collect special categories of personal information such as,

  • health or medical condition 
  • religion (for special religious flight bookings (such as Hajj travel) and immigration requirements) 
  • biometric data
  • images and audio

How we use this personal information

We use your personal information to support our business and interactions with you. Such as, to,

  • provide you our services and process payments
  • operate our business
  • manage your visits to our properties (offices / aircraft/ lounges) and events
  • personalise, market and advertise our products, services and offers
  • communicate and interact with you
  • improve our products, services and websites/mobile applications
  • manage your loyalty scheme membership
  • determine your fitness to travel, provide you special medical assistance, manage an emergency and meet government requirements
  • identify you through biometric technologies
  • meet legal obligations, prevent crime / fraud and for legal purposes

We only collect, process, use, share and store your personal information where we are satisfied that we have an appropriate legal basis to do so. Sharing your personal information with others and globally

We share your personal information with,

  • other entities within the Emirates Group to provide you with, improve, and personalise our products and services; to manage our business; develop a single customer view; for profiling and analytics
  • third parties who help us manage our business and deliver our products and services, including loyalty schemes, IT and back office support, fraud detection, customer service centre support, airport operations and car services, marketing, payment verification, data warehouse storage, research and analysis
  • bank and payment providers to authorise and complete payments
  • governments agencies and law enforcement and others as permitted or required by law
  • third parties whose products or services you are purchasing through our Platforms or otherwise such as airlines (including our code share and interline partner airlines), tourism agencies, hotel, transfer and car hire companies, tour and excursion providers or to travel agents
  • we may share in aggregate, statistical form, non-personal information regarding the visitors to our Platforms, traffic patterns and Platform usage with our other entities within the Emirates Group or third party advertisers and social media and digital platforms to provide advertising
  • third party advertising and social media platforms to provide more personalised advertising promoting our products and services in accordance with your preferences
  • potential or actual third party purchaser of our business or assets

The Emirates Group is a global business, which means your personal information may be transferred and stored in the United Arab Emirates and other countries which may be outside your country of residence. We will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and fully managed to protect your privacy rights and interests.

How we protect and store your personal information

We have implemented and maintain appropriate technical and organisational security measures, policies and procedures designed to protect the personal information that you share with us and safeguard the privacy of such information. For example, the measures we take include:

  • placing confidentiality requirements on our staff members and service providers; 
  • destroying or permanently anonymising personal information if it is no longer needed for the purposes for which it was collected; 
  • following security procedures in the storage and disclosure of your personal information to prevent unauthorised access to it; and
  • using secure communication channels such as SSL (“secure sockets layer”) or TLS (“transport layer security”) for transmitting data that is sent to us. SSL and TLS are industry standard encryption protocols used to protect online transaction channels.